I used to think personal stories were pointless — now I see they help others recognize their own journey.
In 2025, I'm sharing mine with a simple hope: inspire 10,000 people to build their dream business.
In 2022, I was just trying to make ends meet:
- 9–5 in an eCommerce Growth role
- Running my own Shopify + eBay store
- Building websites and taking odd jobs on weekends
- Sharing content to help others
I was constantly reacting to life — handling things as they came, without leverage, tracking, or clarity.
The trade-offs I made back then involved selling time for money just to learn real-world ecommerce from Day 1 to 7 figures. It was worth it — but I couldn't escape more than 3–4 weeks a year of paid holidays. No freedom. No clear path forward.
What's worse than selling time for money?
Selling your energy with nothing compounding in return.
Everything shifted when I committed to building systems.
Simple, functional systems that gave me leverage:
- A follow-up sequence that runs without me
- A booking flow that works while I focus elsewhere
- Plug-and-play systems for clients
- Content pillars with ready-to-use hooks to speed up scheduling posts
These saved time — but more importantly, they gave me directional freedom.
The Core Business Stack
Product / Service / Offer
Attention / Leads / Conversions
Systems / Branded Ecosystems / Community
None of these matter until you start — and then go deeper. This approach saves both time and money.
Start with one idea, one offer, and one landing page. Use free tools — or use one platform that covers all.
I use GoHighLevel (GHL) and recommend it for solopreneurs and small teams. If you already have a tool — stick with it. Switching too often will slow you down.
This is about stacking leverage.
If you're still in the "do everything yourself" stage — I get it. But you're not losing control. You're organizing how you operate.
You don't need to build a full product or system today. Start with:
- One automation
- One template
- One repeatable process
Reuse it. Share it. Improve it. That's how I got here — and that's what I document.
A Glimpse Into My Work (2025)
My AI Automation Agency — Observant Convo
- Built a full-stack SaaS for an Aussie gaming brand
- Replacing inbound calls for a solar company using AI
If you want help or know someone building something similar, message me on LinkedIn. Referral commissions available.
Software Product Experiments
Clarana AI:
GPT-4.0, voice, memory, goals, journaling — free to try
PromptTrail:
Compliance + prompt tracking for solopreneurs and teams. Join the waitlist
LinkedIn Post Tracker:
launching soon — content performance analyzer